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Universal Foundation
  • Universal Foundation
  • Universal Foundation
  • Universal Foundation
  • Universal Foundation
  • Universal Foundation
  • Universal Foundation
  • Universal Foundation
  • Universal Foundation
Universal Foundation
Universal Foundation bottle with a rose gold cap, featuring buildable medium-to-full coverage and a natural matte finish.
Your money back, 100% guaranteed
arm-shades
Universal Foundation before and after comparison showing seamless coverage of acne for a natural matte finish.
Universal Foundation in various shades in frosted glass bottles with rose gold caps for a natural matte finish.
Universal Foundation before and after comparison on deep skin showing a seamless natural matte finish
Universal Foundation bottle with a rose gold cap, featuring buildable medium-to-full coverage and a natural matte finish.
arm-shades
Universal Foundation before and after comparison showing seamless coverage of acne for a natural matte finish.
Universal Foundation in various shades in frosted glass bottles with rose gold caps for a natural matte finish.
Universal Foundation before and after comparison on deep skin showing a seamless natural matte finish

Universal Foundation

Universal Foundation

£17.95
£17.95 £34.95
1 FL OZ / 30MLSAVE 49%
£17.95
£17.95 £34.95
1 FL OZ / 30MLSave 20%

Skin that stays matte and natural-looking from morning to night.

Matte coverage, natural-looking and built to last.

  • Tone looks level and blemishes soften away into an invisible finish
  • Layer it from medium to full and it never stops looking like skin
  • Comfortable, shine-free wear for up to 16 hours
1C

Delivered within 3-5 working days

  • 100% Your money returned
  • Orders over £50 Delivery on us
  • Returns are free Stress-free!
  • Over 1M+ Delighted Shoppers!
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DESCRIPTION

Blending away to nothing, this foundation wears long and leaves a natural matte finish with coverage that lasts the day.

WHAT HAPPENS UNDER THE 30-DAY PROMISE?

Every product we sell carries a 100% match promise. Not happy with it? A full refund comes back to you, and we won’t ask why.

HOW TO USE

1. Squeeze a little onto the back of a hand, or straight onto the skin.
2. Take the 2-in-1 Build & Conceal Brush and work outwards from the centre of the face until everything looks even.
3. Add more where you want it.

SPECIFICATIONS

  • The formula is cruelty-free, so no animals were tested on
  • Coverage you set yourself, levelling skin tone while what is naturally yours still comes through
  • Olive Fruit Oil goes in to bring extra moisture and soften skin
  • Bisabolol works with Ginger Root Extract to settle the skin and take the edge off irritation
  • Wear it for up to 16 hours before it fades, with your look holding steady all day

INGREDIENTS

Aqua, Cyclopentasiloxane, Dimethicone, Ci 77891, Trimethylsiloxysilicate, Peg-10 Dimethicone, Butylene Glycol, Titanium Dioxide, Ethylhexyl Methoxycinnamate, Pentylene Glycol, Sodium Chloride, Dimethicone/Peg-10/15 Crosspolymer, Peg/Ppg-18/18 Dimethicone, Cyclohexasiloxane, Phenoxyethanol, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Trimethylsiloxyphenyl Dimethicone, Synthetic Fluorphlogopite, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Triethoxycaprylylsilane, Sorbitan Sesquioleate, Disodium Stearoyl Glutamate, Parfum, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Bisabolol, Sodium Hyaluronate, Zingiber Officinale (Ginger) Root Extract, Opuntia Ficus-Indica Fruit Extract, Polysorbate 20, Dimethiconol, Xanthan Gum, Bht, Ci 77492, Ci 77491, Linalool

DELIVERY & SENDING BACK

Enjoy free UK shipping on orders over £50! All packages come with tracking for your convenience, and delivery is within 3 to 5 working days.

Not completely happy with what you bought? Send it back any time within 30 days of it arriving and the full amount comes back to you, no explanation needed.

Universal Foundation bottle with a rose gold cap, featuring buildable medium-to-full coverage and a natural matte finish.

Universal Foundation - 1C

£17.95
£17.95 £34.95
SAVE 49%
£14.36
£14.36 £34.95
Save 20%

Beautiful

BENEFITS

A matte that reads as skin

It melts in to level out tone, softening how pores, redness and the odd blemish show up, and settles into a matte finish that never looks like a mask.

Layer it up without feeling a thing

Light as the liquid is, it layers from medium right up to full cover with no weight to it, letting you decide how much base you want while skin still looks like skin.

Comfortable for as long as 16 hours

Built for the long haul, the foundation holds shine at bay all the way through the day and will not fade, cake or split apart on you.

A formula borrowed from skincare

Olive Fruit Oil, Bisabolol, Ginger Root Extract and Sodium Hyaluronate are worked into the base, so skin stays soft, hydrated and comfortable for as long as you wear it.

FINISH THE WHOLE LOOK

  • Universal Concealer

    Universal Concealer

    21 shades

    Universal Concealer

    £17.95
    £17.95 £24.95
    SAVE 20%
    £17.95
    £17.95 £24.95
    SAVE 20%
  • 2-in-1 Build & Conceal Brush
    BESTSELLER

    2-in-1 Build & Conceal Brush

    2-in-1 Build & Conceal Brush

    £17.55
    £17.55 £21.95
    SAVE 20%
    £17.55
    £17.55 £21.95
    SAVE 20%
  • Changing Foundation
    BESTSELLER

    Changing Foundation

    Changing Foundation

    £28.95
    £28.95
    £28.95
    £28.95
  • Gilded Lashes Mascara
    BESTSELLER

    Gilded Lashes Mascara

    2 shades

    Gilded Lashes Mascara

    £18.95
    £18.95
    £18.95
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QUESTIONS WE GET ASKED MOST OFTEN

Does Universal Foundation work on every skin type?

Absolutely. Oily, combination and normal complexions get a natural matte result from this airy, layerable texture, with none of the weight. Dry skin? Smooth on a moisturiser beforehand and it behaves far better.

Is a primer required under Universal Foundation?

Not necessary. On its own the formula already holds a smooth finish for up to 16 hours. Where texture shows, or across an oily T-zone, a thin veil of primer over those spots will refine the surface and stretch the wear.

Will the Universal Foundation suit any skin type?

Yes - across oily, combination and normal skin the airy, breathable texture settles into a natural matte. Dry? Lay down a good moisturiser first; sensitive? A quick patch test before you commit is wise.

Which shade should I pick?

Numbers run light through to deep, while the letter flags undertone: C means cool or rosy, W means warm or golden. Swipe a short stripe along the jawline, blend down towards the neck, and the correct shade simply vanishes. Caught between two of them? Blend the pair together for your own exact match.

What is the best way to store it?

Temperature: store between 15°C and 25°C
Light: store out of strong sun and bright spots
Moisture: keep it low
Hygiene: apply with clean tools, then close the cap straight away